Growing up in Chicago, IL, Freddy got his creative start pursuing filmmaking in high school.  His passions quickly shifted into the world of songwriting after starting and leading a badass local band in the Chicago area. While earning degrees in music-theory, vocal performance, and audio engineering, Freddy honed his skills as a photographer, filmmaker, and music producer developing other artists in the Chicago area. In early 2020 and within the midst of the pandemic, his band parted ways and Freddy found himself drawn westward, following the sounds of his favorite records coming out of Southern California.

It wasn't long after the move, however, that Freddy began teaching himself how to screenprint. embroider, and design clothing to sell alongside his self-produced music.

Today, Freddy divides his time between being a full-time clothing designer, photographer, singer-songwriter, & music producer based in Los Angeles, CA. His now infamous streetwear clothing line have taken the west coast by storm with their quirky designs and raunch.